Building a Practice

Your Human Design Refund Policy: Let the Chart Set the Terms

Refund policy is one of those business decisions practitioners keep putting off, because it feels like a legal question rather than a design question. It is both. And the part of it that is yours to decide, how generous the window is, what the fine print asks for, whether you hold the line when someone comes back late, is the part your own chart has an opinion about.

I went through this in a mentoring session on the drive and stamina function, working through a student’s chart to find where her money actually lives. What came out of it was a fairly practical map of how to build a refund policy that fits the person selling the thing.

Where customer service shows up as a profit potential

We were looking at a chart where the profit potential sat in starting things, in Gate 53, the pressure to begin. Selling freedom from pressure and stress. And within that, the specific line quality mattered more than the gate on its own.

The third quality keynotes to customer service and experience. The customer’s always right. When that is where someone’s money is, a refund policy that merely keeps them out of trouble will not carry the business. What it needs is a customer-experience guarantee that is a genuine part of the offer, because that is the thing people are buying.

The fifth quality is practical solutions. So for that particular student, the business is bringing practical solutions to the customer experience, with an actual mechanism the buyer can point to instead of a vague promise of transformation.

That is worth sitting with before you copy someone else’s terms. If customer service is a profit center in your design, a thin, defensive refund policy is you undercutting your own money-maker. If it is not, a lavish guarantee you resent honoring is you performing someone else’s business model.

The tiered window, and why the long one works

There is a whole spectrum of what people actually do, and I named most of it in that session.

Some offers give a refund after the first class, or the first two classes. That is what the Institute does, and it is a good fit for anything taught live in sequence, because the buyer knows very quickly whether the room is right for them.

Then there are the standard program windows. Ten days. Fourteen days. Thirty days. These are the defaults for a reason. They give a real look at the material without giving away the whole thing.

And then there is the full year. A lot of people are doing that, and it is genuinely good advice, because it is rare that somebody comes back after a whole year and says, you know what, it did not really work for me. It almost never happens. The long guarantee removes the buying objection at the moment of purchase and is claimed very seldom afterwards. The generosity is real and the exposure is small.

Pick the tier that matches how your work actually lands. A program whose value shows up in week one does not need a year. A program whose value shows up in month eight cannot honestly offer fourteen days.

Fine print is not a dirty word

The people offering the long windows are not offering them naked. They build in the little rules. You have to have done X, Y and Z, whatever the program is, in order to qualify for that year refund.

That is the mechanism that makes a generous guarantee survivable. It says the guarantee covers the work, not the wish. Someone who completed the modules and still got nothing has a legitimate claim. Someone who never opened the material has not tested anything.

The same logic applies to the administrative fee. At BG5 there is a fee, around $250, that does not come back. It is an administrative fee, and it is named as such. Enrolling somebody costs real money, and recovering that cost is not the same as keeping a refund. What makes it clean is that it is stated in advance rather than invented at the moment of the request.

You can cover your assets by putting the rules into the fine print. There is nothing cynical about that. It is what separates a policy from a mood.

Where the customer being right meets consumer protection law

The customer’s always right, unless you want to get yourself into a lawsuit with someone who knows their consumer protection rights. You have to be able to deliver to whoever is buying what they purchased, what they paid for. Otherwise you get into a really big problem.

That is the actual line, and it is worth being clear-eyed about it. Your refund terms govern the discretionary part. They do not override the obligation to deliver what you advertised. A guarantee is a promise about satisfaction. Delivery is a promise about substance, and no fine print rescues you from the second one. Design the first, honor the second, and there are all kinds of ways to make sure the customer gets an experience that actually helps them.

Gate 49, principles, and the request that arrives two years late

Then there is the other half of this, which is what happens in your body when the request comes in.

Gate 49 is principles. In the tribal territory, it is bound up with the needs of the tribe and with what gets accepted or rejected on principle. When 49 is in your design, particularly as a driving force, you are the one bringing the principles into a working relationship. Someone else brings the drive for tribal protection. You bring the grounding.

One of the practitioners in that session had exactly this, along with a lifelong stickler streak for the customer always being right. She told us about a client who bought one of her high-end packages and simply never did the bookkeeping. They worked hard with her. Two years later the client asked for a refund. The answer was no. She offered other things, a place in this program, a place in that one, genuinely tried to make it work. But the refund was not happening. The customer might always be right, but the onus was on you, and you had your moment.

That is 49 in a business context. A principle, held, without malice and without much wobble.

The thing I would add, and did add in that session, is that 49 also acts as a mental conditioner. It will tell you that you have to protect the tribe, that you have to bend, that you have to fix it for them. So the useful question is the one I asked her directly: is it true that you have got to protect the tribe? When the answer is no, take care of yourself first. When it is genuinely yes, you will know, because it will come as a response and not as a story in your head.

Write the policy once, so your mind is not writing it in the moment

There is a failure pattern I see constantly, and it is not really about refunds. The mind thinks something, then says it out loud, and now it has made a promise. So it has to prove it. It does not want to appear inconsistent, so it goes ahead and does what it said it would do, even though it was never a response in the first place. It was just the mind vocalising.

That is precisely how practitioners end up giving refunds they did not intend to give and did not owe, and how they end up refusing ones they would have been fine granting. The decision gets made mid-conversation, under pressure, by the part of you that is not your authority.

So write the policy once, when you are not in the conversation. Choose the window that fits how your work actually delivers. Name the qualification conditions. Name the administrative fee. Then, when the request arrives, you are not deciding. You are reading.

Your chart will tell you which version of that document you can live with. If customer experience is where your money is, be generous and be specific about it. If principles are what you bring, expect to hold the line and make sure the line is written down before anyone tests it.

Common questions

Should my refund window be 14 days, 30 days, or a year?

All of those are in use, and none of them is more correct than the others. In one of my mentoring sessions I walked through the common ones: a refund after the first class or first two classes, the standard 10, 14 or 30 day windows, and the full-year guarantee. The long window works because it is genuinely rare that someone comes back after a whole year and says it did not work for them. Pick the one you can honor without resentment when someone actually claims it.

Can I make a refund guarantee conditional?

Yes, and most people who offer the long windows do. They build in fine print: you have to have done X, Y and Z inside the program to qualify for that year refund. That is how you keep a generous-sounding guarantee from being an open invitation. Just make sure the conditions are things a real client can complete, not a trapdoor.

Is a non-refundable administrative fee reasonable?

It is common and it is defensible. BG5 itself carries an administrative fee, around $250, that does not come back when someone withdraws. Real costs are incurred at enrollment, and naming that in advance is far cleaner than deciding after the fact that you would like to keep some of the money.

What if the customer is always right, but I know they never did the work?

Those two things are not actually in conflict. The customer's experience is your responsibility, and delivering what someone paid for is a legal obligation, not just a nice sentiment. What you did not sell is a result they never showed up for. That is where the written window and the qualification conditions do the work, so you are not negotiating from your mind in the moment.